Time (All times are in CT) Session Details
7:00 AM – 9:00 AM Breakfast Learn More
9:00 AM – 5:00 PM Black CannaBiz Expo Open Learn More
9:00 AM – 9:15 AM Day 1 Opening Address Learn More
9:15 AM – 9:45 AM The Current State of Illinois Cannabis Learn More
9:50 AM – 10:20 AM Resiliency: The R3 Grant Program's Other "R" Learn More
10:25 AM – 10:55 AM The Next Frontier: How Tapping into other cannabinoids of the plant is shifting the industry politically and economically Learn More
11:00 AM –11:30AM Cultivating Clean Cannabis Learn More
11:35 AM –12:00 PM The Journey to C Suite: Learn More
12:00 PM – 2:00 PM Lunch Learn More
1:00 PM – 1:45 PM SEEN Presents Pitch Perfect Learn More
1:00 PM – 1:45 PM Cannabis Tourism: The $17B industry that few people know about Learn More
1:00 PM – 1:45 PM Brand Integration in Store Design Learn More
1:00 PM – 1:45 PM Legislative Affairs Panel : Michigan Learn More
2:00 PM – 2:45 PM Tracking Your Marketing ROI Learn More
2:00 PM – 2:45 PM Why Market Structure Matters in the Creation of an Equitable Market Learn More
2:00 PM – 2:45 PM The Big 5 : Medical Conditions that Disappropriately Affect Black People and Where Cannabis Can Help Learn More
2:00 PM – 2:45 PM Spotlight on Cannabis Pharmacists Learn More
3:00 PM – 3:45 PM NACAT Presents: Learn More
3:00 PM – 3:45 PM Managing Risk in Cannabis Learn More
3:00 PM – 3:45 PM Industry and Opportunity:Market Trends and Consumer Behavior Learn More
3:00 PM – 3:45 PM Choosing Your Team: Internal and External Learn More
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Session Name

Breakfast

July 25, 2024 • 7:00 AM - 9:00 AM

Session Details

Join us for day one of our breakfast networking session.

Session Name

Black CannaBiz Expo Open

July 25, 2024 • 9:00 AM- 5:00 PM

Session Details

The Black CannaBiz Expo hall is open each day from 9 AM until 5 PM. Be a part of the heart of the conference and experience thoughtful activations, innovative vendors and countless networking opportunities.

Session Name

Day 1 Opening Address

July 25, 2024 • 9:00 AM - 9:15 AM

Session Details

COMING SOON!

Session Name

The Current State of Illinois Cannabis

July 25, 2024 • 9:15 AM - 9:45 AM

Session Details

Join us for a comprehensive discussion on the current state of cannabis in Illinois. In this session, we will delve into the latest regulations, market trends, and industry challenges facing cannabis businesses in the state.

Session Name

Resiliency: The R3 Grant Program's Other "R"

July 25, 2024 • 9:50 AM - 10:20 AM

Session Details

 In this session, attendees will learn about the goals and objectives of the R3 Grant program, as well as the eligibility criteria and application process. We will provide insights on how to develop a successful grant proposal, navigate the grant application process, and maximize the impact of R3 Grant funding on recruitment, retention, and reactivation efforts.

Session Name

The Next Frontier: How Tapping into other cannabinoids of the plant is shifting the industry politically and economically

July 25, 2024 • 10:25 AM - 10:55 AM

Session Details

In this session, industry experts and thought leaders will explore the untapped potential of cannabinoids beyond THC and CBD, and how their utilization is reshaping the cannabis industry both politically and economically. We will delve into the latest research on lesser-known cannabinoids such as CBG, CBN, and THCV, and their potential benefits and applications in various sectors including pharmaceuticals, wellness products, and more.

Session Name

Clean Cannabis

July 25, 2024 • 11:00 AM - 11:30AM

Session Details

This session will delve into the importance of clean cannabis cultivation practices and their impact on the environment, consumer health, and industry sustainability. Attendees will gain insights into sustainable cultivation methods such as organic farming, water conservation, energy efficiency, and waste management. Join us to learn how clean cannabis cultivation can benefit both businesses and consumers, and explore ways to integrate sustainable practices into your cultivation operations.

Session Name

The Journey to C Suite:

July 25, 2024 • 11:35 AM - 12:00 PM

Session Details

Join us for an insightful session on the journey to the C-Suite in the cannabis industry, where industry leaders will share their experiences and insights on reaching the top executive level. Attendees will hear from successful professionals who have navigated the complexities of the cannabis sector, overcoming challenges, seizing opportunities, and building their careers to reach the highest echelons of leadership. Whether you are just starting out in the industry or looking to advance your career, this session will provide valuable lessons and strategies for aspiring leaders in cannabis. Don’t miss this opportunity to gain inspiration and guidance from those who have successfully climbed the ladder to the C-Suite in cannabis.

Session Name

Lunch

July 25, 2024 • 12:00 PM - 2:00 PM

Session Details

Join us for day one of our lunch networking session

Session Name

SEEN Presents Pitch Perfect

July 25, 2024 • 1:00 PM - 1:45 PM

Session Details

Join us for an interactive session on Perfecting Your Pitch. Whether you’re a startup founder, entrepreneur, or business professional, mastering the art of pitching is essential for communicating your ideas effectively and persuasively. In this session, you will learn valuable tips and techniques for crafting a compelling pitch that captures the attention of investors, customers, and stakeholders. Our experienced panel of experts will share best practices for structuring your pitch, delivering it with confidence, and engaging your audience to leave a lasting impression. Through interactive exercises and real-life examples, you will have the opportunity to refine your pitch and receive feedback from industry insiders. Whether you’re pitching a business idea, seeking funding, or networking with potential partners, this session will equip you with the skills and strategies needed to pitch like a pro. Don’t miss this opportunity to elevate your pitch game and make a lasting impact in any professional setting.

Session Name

Cannabis Tourism: The $17B industry that few people know about

July 25, 2024 • 1:00 PM - 1:45 PM

Session Details

In this session, we will explore the rapidly growing and lucrative world of cannabis tourism, a booming sector that is often overlooked and underestimated. Our panel of expert speakers will discuss the rise of cannabis tourism, the latest trends and developments in the industry, and the economic impact of cannabis travel on local economies. From cannabis-friendly accommodations and tours to dispensaries and consumption lounges, we will delve into the diverse range of offerings available to cannabis tourists and the unique experiences they seek. Whether you are a travel enthusiast, entrepreneur, industry professional, or policymaker, this session will provide valuable insights into the opportunities and challenges of cannabis tourism and how it is reshaping the travel industry. Don’t miss this opportunity to learn more about this thriving $17 billion industry and its potential for growth and innovation

Session Name

Brand Integration in Store Design

July 25, 2024 • 1:00 PM - 1:45 PM

Session Details

Join us for an engaging session on Brand Integration in Store Design. In this session, experts in retail design and branding will explore the crucial role of store design in shaping and reinforcing a brand’s identity and messaging. We will discuss the importance of creating cohesive and immersive brand experiences through strategic design elements, spatial layout, signage, lighting, and more. Through case studies and real-world examples, attendees will gain insights into how successful brands effectively integrate their identity and values into their physical retail spaces to enhance customer engagement and loyalty. Whether you are a retailer, designer, marketer, or business owner, this session will provide valuable strategies and best practices for leveraging store design as a powerful tool for brand communication and differentiation. Don’t miss this opportunity to learn how to create impactful and memorable brand experiences through effective integration of design elements in your retail space.

Session Name

Legislative Affairs Panel : Michigan

July 25, 2024 • 1:00 PM - 1:45 PM

Session Details

Join us for a session on Cannabis Legislative Affairs in Michigan, where experts will discuss the latest developments and key issues shaping the cannabis industry in the state. Learn about current legislation, regulatory changes, and market trends that are influencing the growth and direction of the cannabis market in Michigan. Our panel of speakers will provide insights into the challenges and opportunities facing cannabis businesses, as well as the potential impact of upcoming legislative initiatives on the industry. Whether you are a cannabis entrepreneur, investor, policymaker, or industry professional

Session Name

Tracking Your Marketing ROI

July 25, 2024 • 2:00 PM - 2:45 PM

Session Details

Join us for a session on Tracking Your Marketing ROI, where you’ll learn how to measure the success of your marketing efforts with precision. We will share practical tips on setting clear objectives, utilizing tracking tools, and analyzing data to determine the impact of your marketing campaigns. Whether you are a marketing professional or business owner, this session will provide you with the knowledge and skills needed to optimize your marketing budget and drive measurable results. Don’t miss this opportunity to unlock the secrets of effective marketing ROI tracking and take your marketing strategy to the next level.

Session Name

Why Market Structure Matters in the Creation of an Equitable Market

July 25, 2024 • 2:00 PM - 2:45 PM

Session Details

Join us for a session on Why Market Structure Matters in the Creation of an Equitable Market, where we will explore the importance of market design in promoting fairness and inclusivity. Our expert speakers will discuss the impact of market structure on competition, access, and opportunity for businesses and consumers alike. Learn how market regulations, pricing strategies, and industry standards can shape the overall fairness and resilience of a market. Whether you are a policymaker, business leader, or advocate for economic justice, this session will provide valuable insights into the role of market structure in creating a more equitable and sustainable marketplace for all participants.

Session Name

The Big 5 : Medical Conditions that Disappropriately Affect Black People and Where Cannabis Can Help

July 25, 2024 • 2:00 PM - 2:45 PM

Session Details

In this session, experts will delve into the prevalence and impact of five key medical conditions that disproportionately affect the Black community, including hypertension, diabetes, chronic pain, mental health disorders, and cancer. Attendees will learn about the potential benefits of cannabis in managing symptoms and improving quality of life for individuals facing these conditions.

Session Name

Spotlight on Cannabis Pharmacists

July 25, 2024 • 2:00 PM - 2:45 PM

Session Details

Join us for a session that shines a spotlight on Cannabis Pharmacists, where we will explore the crucial role these healthcare professionals play in the cannabis industry. Our expert panel will discuss the unique skill set and expertise that pharmacists bring to the field of medical cannabis, including dosing, drug interactions, and patient counseling. Learn about the latest research and best practices in pharmaceutical care for cannabis patients, and how pharmacists are leading the way in promoting safe and effective cannabis use.

Session Name

NACAT Pros Presents:

July 25, 2024 • 3:00 PM - 3:45 PM

Session Details

In this session, industry experts will discuss the critical importance of understanding cannabis tax law and accounting practices in the ever-evolving landscape of the cannabis industry. Attendees will gain insights into the unique challenges and opportunities that arise from the complex tax regulations and financial reporting requirements that govern cannabis businesses.

Session Name

Managing Risk in Cannabis

July 25, 2024 • 3:00 PM - 3:45 PM

Session Details

Join us for a session on Managing Business Risk in Cannabis, where industry experts will provide insights on navigating the complex and evolving landscape of the cannabis industry. Learn strategies for identifying, assessing, and mitigating risks in various aspects of cannabis business operations, from regulatory compliance and financial management to supply chain and security concerns. Our panel will discuss best practices for developing risk management plans, implementing compliance measures, and adapting to regulatory changes in the cannabis market. Whether you are a cannabis entrepreneur, investor, or industry professional.

Session Name

Industry and Opportunity:Market Trends and Consumer Behavior

July 25, 2024 • 3:00 PM - 3:45 PM

Session Details

Gain valuable knowledge on emerging market trends, consumer preferences, and buying behaviors in the rapidly growing cannabis industry. Learn how to leverage market trends and consumer behavior data to make informed business decisions and capitalize on opportunities in the evolving cannabis market.

Session Name

Choosing Your Team: Internal and External

July 25, 2024 • 3:00 PM - 3:45 PM

Session Details

Led by seasoned professionals and industry insiders, this workshop will explore the multifaceted aspects of team-building in the cannabis sector.